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Designing Business Cards in InDesign: Complete Tutorial

Make a lasting impression with a professional, print-ready business card.

A great business card is more than just contact info—it’s your brand in your pocket. Adobe InDesign gives you the perfect tools to design sleek, sharp, and print-ready cards with ease.

In this tutorial, you’ll learn how to design a standard business card in InDesign, step by step—from setting up the document to exporting a professional PDF.

📐 Step 1: Set Up Your Document

Standard Business Card Size:

  • Size: 3.5 x 2 inches (U.S. standard)
  • Bleed: 0.125 inches (on all sides)
  • Final document size: 3.75 x 2.25 inches (including bleed)

Create the Document:

  • Go to File > New > Document
  • Set Width: 3.5 in and Height: 2 in
  • Add Bleed: 0.125 in on all sides
  • Uncheck Facing Pages

Click Create

🧱 Step 2: Build the Layout

Add Safe Margins:

Drag guides inwards ~0.125″ from each edge to create a “safe zone” for text. This keeps content away from the trim edge.

Insert a Background:

  • Use the Rectangle Tool (M) to draw a full-bleed background
  • Set fill color (branded color or image)
  • Send to back (Ctrl/Cmd + Shift + [)

✍️ Step 3: Add Your Content

Common fields to include:

  • Full name
  • Job title
  • Company name
  • Phone number
  • Email
  • Website or social handle
  • Logo

Use Paragraph Styles to ensure consistency and quick edits.

Tip: Keep fonts legible and sizes appropriate (no smaller than 8 pt for body text).

🎨 Step 4: Style and Polish

  • Use brand colors and brand fonts
  • Add your company logo (Place > select file)
  • Align everything using the Align panel
  • Double-check spacing and contrast

Use Character Styles for emphasis (like bold phone numbers or italic titles)

📤 Step 5: Export a Print-Ready PDF

  1. Go to File > Export
  2. Choose Adobe PDF (Print)
  3. In the Export dialog:
    • Set Pages: All
    • Under Marks and Bleeds, check:
    • Under Compression, leave default (high quality)
  4. Click Export

Now you’ve got a clean, print-ready PDF with crop marks and bleed—ready to send to any commercial printer.

💡 Pro Tips

  • Ask your printer for a spec sheet to match requirements
  • Always embed or outline fonts when required
  • Test print on your home printer to check margins
  • Save as an InDesign Template (.indt) to reuse for future cards

👋 Final Thought

Designing business cards in InDesign gives you total control over layout, typography, and print precision. With a solid design and print-ready export, your card becomes more than just contact info—it becomes a miniature brand ambassador.

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